Slides from Alibis 2016
Dear friends! Thank you again for a wonderful Masterclass day, for bringing your A-Game and for being so generous with both your knowledge and your attention. While we wait for the films from the talks that can make parts of the day available to friends who weren’t there, we’d like to share some slides with you!
Charles Spence shares his slides about sensory marketing. You know you want to see those numbers about German and French wine sales again! Here are also some exciting research paper references about gastrodiplomacy – the role of food in decision making; store atmospherics; and multisensory presence in Virtual Reality!