Bjarke Pedersen:
The Experience Transformation Toolkit

An Experience Audit is a toolkit helping you to understand how your museum, event, store, service or office is actually perceived and experienced by your audience. Is the physical space facilitating what you want your visitors to experience? Do your employees create a warm, safe and professional environment so people dare to engage with them and with your products or services? Is all information available at the right place at the right time?
Bjarke and Rebecka will teach you how to look at your office, location or event with an experience design mindset! Then we will workshop and help each other to create the first steps of your own Experience Audit.

About Bjarke

Bjarke Pedersen is the creative director of Odyssé. His primary work is designing participatory events and experiences with a focus on storytelling. In the last fifteen years he has worked on projects ranging from transmedia storytelling for television to real-world participatory games with more than 10.000 people playing at the same time. His bespoke live action role-playing games include Inside Hamlet at the castle Elsinore in Denmark, and End of the Line, the first official collaborative style larp product from White Wolf, produced in Helsinki, New Orleans and Berlin.

Bjarke has lectured on participatory design and culture at New York University, Bard College, Rijksakademie van Beeldende Kunsten and at conferences, art festivals and educational institutions across Europe and the USA, including Games for Change, Living Games, and Future of Storytelling.


Bjarke lecturing on evil design and participation ethics at Alibis 2015.