Programme Design

The Alibis for Interaction experience design conference is in itself an experience – built around five core design principles

1. Curated Content

The point of this Masterclass is to learn new things. We promise you new practical skills that you can take back to work and start using directly, as well as new ways of thinking – new terminology and theoretical tools – that could change the way you view your work.

We’ve selected great speakers from a range of experience design sectors. They work in different industries on solving the same core problems: how to make people dare to participate or to try new things, and how to give them experiences they will remember. All talks lean on the professional experience of the speakers, but will focus as much on the ”how” as the ”what”. We don’t book speakers to brag, we book them to teach!

Our host Johanna Koljonen will guide us through the day, contextualising the talks and making space for reflection and (voluntary!) participation from the room. It’s no good just overloading the brain with new information; knowledge needs grounding. Which leads us to…

2. Learning Styles and Trust

Some people can’t sit still for more than 45 minutes. Some need to take notes to learn, others need to doodle or knit to be able to listen. We believe that a Masterclass should work for all kinds of learners. We’ve put a lot of thought into how to make a programme with speakers on a stage that doesn’t feel like you’re back in high school. How to permit people to talk. How to subtly build movement and tactility into the day.

The masterclass is not just talks, it also includes reflection and other activities; everything is part of the programme and designed to demonstrate or allow for reflection on experience design principles.

Also: we’re all grownups, and we’re meeting on a weekday. Life and work don’t stop outside our little magical bubble. If you find you can’t concentrate, or that you need to step outside to make a call or answer some email, we’re giving you permission right now. Maybe you just don’t care for the speaker, or want a moment of quiet. That’s totally OK too. At Alibis, nobody will judge you for taking responsibility for your own experience!

A fundamental belief of ours is that participants who are uncertain or confused will just be thinking about that. Johanna and our friendly guides will make sure you always know where to be, what is on offer, what is expected of you, and how to opt out if you need to do something else.

3. Sharing and Networking

We’re a boutique Masterclass, and you have a decent chance at getting to talk to almost everybody there. However, many of us find mingling and networking with strangers terrifyingly difficult. Fear not! We’ve designed the programme to be full of alibis for interaction – that’s what we’re all about. There will be structures, rules and shared experiences that give you permission to interact without fear of embarrassment.

While we love for you guys to expand your business networks, that’s not really why we do it. We work to create an atmosphere of trust and companionship where all participants feel safe sharing their skills and experiences. If you’re at Alibis, you have a lot to contribute – indeed we know from previous years that many of you will be experts in your respective fields!

4. The Animal Inside

Humans like to comfortable. We need to eat regularly, the food to be nourishing and the coffee to be plentiful, and water always, and we need to be able to hear the speakers and see the stage, and the bathrooms should be nice. It’s a no-brainer, really, but unfortunately this stuff is not always in place. At Alibis it will be.

5. The Bigger Picture

We’re big believers at seeing your business in the wider context. Not just “corporate social responsibility” or “value-driven branding”, but value-based enterprise design. Sounds big, but what it really means is that we think about our total impact. We encourage you to use public transportation; we donate left-over food to charity; we work with local event production and restaurant schools and collaborate in developing the event design skills of the local municipalities.

Meeting in person is impactful and important. But travel is a burden on the environment – in partial compensation, we’re making some climate-related food design choices!